After reaching out to sdc, The FADER received the following response: Stocked in Forever 21, the company is selling a shirt that utilizes the same font, formatting and color scheme from Yeezy’s Pablo merch. The range has also sparked a range of knockoffs and imitations, and the latest to jump on the bandwagon is Los Angeles-based brand sdc by Simon de Cyrene. Kanye West‘s The Life of Pablo pop-up stores have proved to be an extremely successful venture, sparking widespread admiration over a million dollars of sales.
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